Aurangabad 03-Jul-2025

Location: Chh. Sambhajinagar 

Department: Sales & Marketing

Reports To: Head – Marketing & Business Development

Employment Type: Full-time

Job Summary:We are looking for a dynamic and creative Marketing Executive/Manager to lead the marketing initiatives for our dual verticals: 3D Printing Solutions and Fashion/Apparel (Clothing). The ideal candidate will possess a unique blend of technical and lifestyle marketing expertise to drive visibility, engagement, and revenue across both business lines.

Key Responsibilities:

3D Printers (B2B Focus):

• Design and execute marketing strategies targeting sectors like education, prototyping labs, architecture, engineering, and industrial manufacturing.
• Collaborate with sales and technical teams to create product brochures, explainer videos, whitepapers, and presentations.
• Organize webinars, product demos, trade exhibitions, and client workshops.
• Identify market trends and competitors, and recommend pricing and positioning strategies.
• Manage inbound/outbound campaigns via digital platforms (SEO, LinkedIn, email marketing, Google Ads).

Clothing Line (B2C & Retail Focus):

• Build and manage brand identity for the clothing vertical, covering both online and offline channels.
• Lead fashion marketing campaigns, influencer collaborations, seasonal look books, and social media engagement.
• Coordinate with design, photography, and e-commerce teams to ensure product visibility and creative consistency.
• Execute retail promotions, pop-up events, and exhibitions to enhance brand recall and sales.
• Monitor fashion trends, customer behavior, and market feedback to align collections with consumer demand.

Digital Marketing Responsibilities (Both Verticals):

• Oversee website content, blogs, and landing pages for both product lines.
• Plan and manage social media calendars (Instagram, Facebook, LinkedIn, YouTube).
• Leverage analytics tools (Google Analytics, Meta Insights) to measure campaign effectiveness.
• Manage and grow email marketing and subscriber databases.
• Utilize CRM tools (like Zoho, HubSpot) to nurture leads and improve customer lifecycle marketing.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Fashion, Technology, or related field.
• 1-3 years of proven marketing experience in apparel, tech products, or startup ecosystems.
• Strong understanding of branding, digital campaigns, content creation, and trend marketing.
• Excellent communication, design briefing, and vendor management skills.
• Ability to balance creative and technical storytelling across two diverse domains.

Preferred Skills:

• Experience in 3D technology or consumer electronics marketing.
• Prior exposure to e-commerce marketing and fashion merchandising.
• Hands-on with tools like Canva, Mail chimp, Meta Business Suite, Google Ads.

Compensation:

As per industry standards, based on experience + Incentives + Performance Bonuses

Work Environment:

• A fast-paced, creative, and innovation-driven team.
• Opportunities for professional growth across interdisciplinary domains.

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